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Welcome to the Client Wiki. This is the official knowledge base for operating our Ghost-powered blog safely and consistently.

If you follow the workflows and checklists in this wiki, you will publish faster, avoid SEO issues, and prevent newsletter mistakes.

What this wiki covers​

✅ Daily operations​

  • Creating and updating posts and pages
  • Using the Koenig editor (cards, images, embeds)
  • Publishing now vs scheduling
  • Sending newsletters (web + email workflows)

✅ Safety and quality​

  • SEO basics and guardrails (meta titles, canonicals, sitemaps)
  • Link and slug best practices
  • Image optimization and performance

✅ Advanced topics (when needed)​

  • Members and access
  • Memberships and payments
  • Integrations (analytics, webhooks, APIs)
  • Theme customization and safe Code Injection

Golden rule​

If a change affects URLs, SEO, or email sending, follow the checklist first.
No exceptions.

How to find answers fast​

Start typing your topic (e.g. “SEO”, “newsletter”, “redirect”, “feature image”).

2) Browse by category​

  • Ghost: the platform, settings, and publishing workflows
  • Processes: checklists and standard operating procedures (SOPs)
  • Templates: reusable email/copy blocks and safe snippets
  • Troubleshooting: common issues, symptoms, and fixes

If you’re not sure where to start, those are the safest paths.

Before you publish anything: the minimum checklist​

  • Title is clear and specific
  • Feature image is set and optimized
  • Excerpt is written (1–2 sentences)
  • Primary tag is correct
  • Links were tested
  • Headings are structured (H2/H3)
  • Decide: Web only or Web + Email newsletter
  • If changing the URL: add a 301 redirect

Things you should NOT change without approval​

These areas can break the site, hurt SEO, or cause email issues:

  • Slugs / URLs (especially on existing high-traffic posts)
  • Redirects and routing
  • Theme files (unless you know what you’re doing)
  • Code Injection (scripts and CSS)
  • Membership settings and payment configuration
  • Sender settings for newsletters

If you’re unsure: stop and check the relevant wiki page first.

Editorial standards (simple and strict)​

  • Use plain English
  • One page = one topic (avoid mega-pages)
  • Prefer checklists over long paragraphs for procedures
  • Use consistent naming:
    • “Post” vs “Page”
    • “Feature image” (not “cover”)
    • “Excerpt” (not “summary”)
  • Ghost Admin Map
  • Posts vs Pages
  • Publishing Workflow
  • SEO in Ghost
  • Newsletters
  • Troubleshooting

Tip: If you want these quick links to be clickable, create the docs pages first, then link them here.

Need help?​

If you couldn’t find an answer after searching:

  1. Write down the exact problem and where it happens (Admin page, post URL, error message).
  2. Include screenshots if possible.
  3. Mention what you tried already.

That makes support dramatically faster.