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Welcome

Welcome to the Client Wiki.

This is the official knowledge base for operating our Ghost-powered site: publishing content, keeping SEO healthy, and sending newsletters without accidents.

If you follow the workflows in this wiki, you will:

  • Publish faster with fewer mistakes
  • Avoid SEO regressions (broken URLs, duplicate pages, wrong metadata)
  • Prevent newsletter issues (wrong audience, deliverability problems, messy formatting)

Who this wiki is for​

  • Client teams who publish posts/pages
  • Editors who review content
  • Admins who manage settings, members, and integrations

If you only publish content, you’ll mostly live in:

  • Ghost → Posts / Pages
  • Processes → Checklists
  • Troubleshooting → Common issues

The Golden Rule​

If a change affects URLs, SEO, or email sending, follow the checklist first.

No exceptions.

What you can do safely (daily operations)​

✅ Create and update posts
✅ Create and update pages (About, Contact, Legal)
✅ Add feature images and write excerpts
✅ Assign tags and authors
✅ Publish now or schedule
✅ Send newsletters to the correct audience (with the right workflow)

What requires extra care (ask first if unsure)​

⚠️ Changing slugs/URLs on existing content
⚠️ Theme changes (anything beyond settings)
⚠️ Code Injection (scripts/CSS)
⚠️ Membership settings (access, tiers, payments)
⚠️ Email sender settings and deliverability configurations
⚠️ Redirects and routing

The wiki structure (how it’s organized)​

Ghost​

How Ghost works, where settings live, and how the publishing flow behaves.

Processes​

Checklists and SOPs (standard operating procedures). This prevents “small changes” from breaking big things.

Templates​

Reusable email blocks, copy templates, and safe snippets.

Troubleshooting​

Common symptoms → likely causes → exact fixes.

The fastest path to get value​

Start here, in order:

  1. How to Use This Wiki
  2. Ghost Admin Map
  3. Checklist: Publish a Post
  4. SEO in Ghost
  5. Newsletters

Support expectations​

Before asking for help, collect:

  • The exact page you were on (Ghost Admin screen)
  • The URL involved (if any)
  • What you changed and when
  • Any error messages
  • Screenshots (if possible)

This reduces “guessing time” and speeds up fixes.