Glossary

A quick dictionary of terms used in this wiki and in Ghost.

Content

Post
A blog article. Usually appears in the main feed and can be scheduled.

Page
A static page (About, Contact, Terms). Usually not part of the post feed.

Draft
A post or page not published yet.

Published
Live and visible according to its access settings.

Scheduled
Set to publish automatically at a future time.

Feature image
The primary image used for post cards, theme layouts, and social previews.

Excerpt
A short summary used in lists and previews.

Tag
A category/label used to organize content and build collections.

Author
The person attributed as the writer of a post.

Slug
The URL-friendly part of the address (e.g. /how-to-publish-safely/).

Canonical URL
The “official” URL for a page to prevent duplicate-content issues.

Meta title
The title search engines show in results (not always the same as the post title).

Meta description
The short description shown in search results.

Sitemap
A file that lists URLs for search engines to discover content.

301 redirect
A permanent redirect from an old URL to a new URL (preserves SEO value better than 302).

Member
A subscribed user (free or paid), depending on site configuration.

Newsletter
An email stream/list. A site can have multiple newsletters.

Audience / Segment
A filtered subset of members (e.g. “paid members”, “tagged: investors”).

Deliverability
How reliably emails land in the inbox (not spam).

Theme
The site’s front-end design layer (templates, styles, layouts).

Code Injection
A place to add scripts/CSS in header/footer without editing theme files.

Integration
A connection to another service (analytics, automation tools, webhooks).

Webhook
An event sent from Ghost to another system when something happens (publish, member signup, etc.).